About the UTM Link Builder
The UTM Link Builder creates campaign tracking URLs with proper utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters. Tagging your links lets Google Analytics attribute traffic and conversions to the right campaign, channel, and creative. Fill in the fields and copy a ready-to-share tracked URL.
How to use the UTM Link Builder
- Enter your website URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the generated UTM URL and use it in your campaign.
Frequently asked questions
What are the required UTM parameters?
Source, medium and campaign are the core three. Term and content are optional for paid keywords and A/B creative.
Will this work with Google Analytics?
Yes — these are the standard UTM parameters GA4 and Universal Analytics recognise.